Inside Intel’s Strategy to Compete With Nvidia in the AI-Chip Market https://www.wsj.com/articles/inside-intels-strategy-to-compete-with-nvidia-in-the-ai-chip-market-11649447815
Intel Corp. [US:INTC] is reworking its artificial-intelligence strategy as it tries to gain ground on Nvidia Corp. [US:NVDA], the leader in the market for chips designed to excel at AI computations.
Over the past year, under new chief executive Pat Gelsinger, Intel has added staff and introduced new AI software for its expanding lineup of chips to improve AI-driven chatbots, facial recognition and movie recommendations, among other applications.
Intel is known mainly for its dominance in the market for central processing units, the brains behind personal computers and the servers that run corporate networks and the internet. But it has lost some of its sheen for investors over the past decade as Nvidia gobbled up the market for chips specifically designed for AI purposes, especially chips that train AI models.
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