By Kyle Stock
It took almost 20 years, a step-change in driving technology, a diesel emissions scandal and a geopolitical gas crisis, but the Volkswagen bus is back, baby.
Volkswagen pulled the cover off the retro-bus Wednesday, a battery-powered van awkwardly dubbed the ID. Buzz. The cavernous machine will ship to European dealers later this year and can be configured for all kinds of Tetris situations, from smelly mattresses to surfboards and dog beds. With organic paint and vegan leather, it’s entirely on brand. American drivers won’t be able to slide into one until 2024, but rest assured they will be lining up for it shortly.

With organic paint and vegan leather, the Volkswagen ID. Buzz electric microbus stays true to its hippie roots. Photographer: Krisztian Bocsi/Bloomberg
This van may kill the stigma of the electric vehicle as a compliance car — a cramped, eat-your-vegetables tool for a few crunchy consumers and corporations stretching to squeeze under emissions mandates. Sure, the GMC Hummer is now among us, with its 9,000-plus pounds and tank-driving tricks, but the camper-van is arguably an even more extreme use-case for electrification.
For one thing, its reason for being is the road trip. The #vanlife crowd isn’t commuting or heading to Costco; that’s for the Hummer bros. These rigs are bound for the beach and Burning Man.
Secondly, vans are not — and never really have been — hot-selling vehicles. Last year, Americans bought just 311,000 minivans, a rounding error in Detroit and 35% fewer than they did just five years ago.